Keys to a Successful ASE: What should I include?

Below is an excerpt from our Accepted Student Experience Guide. Check that out for a full ASE Overview, examples, and implementation instructions. 

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Content blocks are used to convey important information to your accepted students. When thinking about what content blocks to utilize in your ASE, consider the following: 

• • What are the key next steps that you want to drive your accepted students towards? 
  • Is there a certain action that you want your accepted students to take? 
  • Where are critical places that your accepted students fall out of your admissions funnel? 
  • What do you want to draw attention to in your ASE? 

Content blocks are built from individual components. The components that make up the content blocks may vary per institution, depending on the styling choices and the calls to action each have included. In the templated content blocks, we have laid out the individual components that make up this content block. However, you are free to swap out components as you see fit. 

• • • For more information on each component, please refer to the Glossary of Terms

We have created several content block options that our partner institutions have found to be successful. However, if there is something that is not included in our templates, feel free to create your own! Helpful tips for editing your content are included below. 

Prioritize Your Content Blocks

• • Students are most likely to engage with the content closest to the top, so consider which content block is your highest priority for students to engage with. We recommend including 2-3 content blocks for this reason. 
  • If your priorities shift throughout the year, you can always rearrange the order of the content blocks.