Acceptance Letter Language

Full Measure helps you take accepting students to a new degree, and our team is here to make sure you ace the implementation! 

For a complete overview of getting started with your ASE, please review this guide. Below you'll find a condensed version speaking to language to use in your content card.

The best-written mobile acceptance letter content is succinct and energetic. Brevity is important, as almost all students will receive and read their letter on their smartphone (as a reminder, the initial message and link are sent via SMS), and most of these students are accustomed to being inundated with short-form, high-quality content. As a rule of thumb, see if you can make your point in a phrase or sentence, rather than a paragraph (like this one). 

 

This article covers language for: 

1. Deposits/Next Steps

2. Campus and Virtual Tours 

3. Financial Aid

4. Covid-19

 

 

Deposits/Next Steps

It's important to include a prominent call-to-action for students to submit a deposit/visit a portal to confirm their registration. We want to make this easily accessible for students to take the next steps to enroll, rather than searching for it on your website. The fewer hurdles there are to jump, the more likely they are to reach your finish line (aka, the first day of classes!) 

When it comes to writing this text, avoid words like 'pay,' 'fee' or 'money,' (or list a monetary amount) which can be off-putting to students. Instead, opt for phrases like 'enroll here', 'commit today' or 'join the class of [year]' for a positive impression.

 

Deposit Headlines

Submit Your Deposit!

Get Ready to Call Campus Home

Accept Your Offer

Take the Next Step

 

Deposit Subheaders

Confident that [institution] is the place for you? Secure your spot by submitting your deposit today!

Secure your spot by submitting your deposit before [deadline] if you haven't already.

Complete Your Next Steps Dates & Deadlines can be found in your student portal [student portal]

Confirm your spot by accepting your offer of admission! This will guarantee yourself a seat in this year’s class and secure any scholarship offer you may have received. 

 

Deposit Buttons

 [SUBMIT YOUR DEPOSIT]

 [JOIN THE CLASS OF 2025]

 [TAP HERE TO ENROLL]

 [NEW STUDENT PORTAL]

 

Virtual/Campus Tours

Online or in-person, exploring campus is an important factor in every student's college decision. Without delving into why campus tours may be unavailable, focus on what you do have to offer students by inviting them to envision themselves on campus.

 

Tour Headlines

Explore Campus (virtual and in-person tours)

Experience [Mascot] Life (virtual and in-person tours)

Have You Explored Campus? (virtual and in-person tours)

Take a Virtual Tour (virtual only)

Come to Campus (in-person only)

 

Tour Subheaders

No visit? No problem! Our campus tour video lets you gain a deeper understanding of our campus, and why our [mascots] love calling it home. Sit back, relax, and enjoy your tour!  (virtual only)

<firstname>, we're bringing campus to you. Take a virtual tour today and see why our students love calling campus home.  (virtual only)

We understand you can't make it to campus right now, but that doesn't mean you can't experience life on campus. Click below to begin your tour. (virtual only) 

Come discover why our students love calling [school's] campus home! (virtual and in-person tours)

Nestled in [acres] within the town of [hometown], [school] is the perfect environment to advance your education. Explore the campus our students love calling home.

(virtual and in-person tours)

 

Tour Buttons

[EXPLORE CAMPUS] (link to both virtual and in-person tours)

[ALL CAMPUS TOURS] (link to both virtual and in-person tours)

[START YOUR VIRTUAL TOUR] (virtual only)

 

Tour Visual Elements:

- Gallery of campus/student life photos

-Video tour (embedded from YouTube) of campus 

-Link to external YouVisit page (or similar host)

 

Financial Aid

One of the biggest blockers toward getting students to attend college is tuition. In tandem with your notification of acceptance, you want to make actually attending as tangible as possible. This relies heavily on how you present financial aid offerings. Make sure students are aware of all kinds of aid they may qualify for, including grants, loans, scholarships and tuition reimbursements

This is separate than encouraging students to submit their FAFSA. To make the process easier for students, include your FAFSA code. There's no need to go too deep into how to submit the FAFSA, unless it's different than the general, or link to the general website. All links from your letter should stay within your content and website. If you have a page on your website about the FAFSA, or better yet, all types of financial aid, it would be better to link to that landing page of your website. 

 

Financial Aid Headlines

Financing Your Education

Financial Aid Resources 

Paying for School 

Our Commitment to Affordability

 

Financial Aid Subheaders

Your classes should challenge you, paying for them shouldn't. [School name] offers all types of financial aid, tap below to find the best options for you.

Curious about how [school] students afford tuition? Learn about the available resources to you. 

Our Financial Aid department is committed to making your education affordable. Discover the resources available to all incoming students. 

 

Financial Aid Buttons 

[LEARN MORE ABOUT FINANCIAL AID]

[EXPLORE FINANCIAL AID RESOURCES]

[ALL FINANCIAL AID OPPORTUNITIES]

[REQUESTING FINANCIAL AID]

 

Covid-19

We all know it's important to wear masks around campus (and everywhere, really!) but your letter should be more aspirational and positive than focused on the unfortunate impracticalities of our time. 

It's better not to delve into your campus's Covid policies within the acceptance letter. The only area where it's really relevant is campus tours, and these questions should be answered on your website. Rather than diving into how Covid makes it harder to visit, focus on what you've made easier: virtual tours. Link students to take a virtual visit, or on campus, if possible. 

 

The same goes for images with students in masks. While this may be a reality of their future attendance, we want to keep the experience of their acceptance letter as positive as possible. While photos of large groups of students may be triggering for some, wide-open shots of your sprawling campus, and small groups of students/campus life photos will help paint a positive picture of campus life. 

 

Have a question about more language for your letter? Please submit a request to contact support.