Today we're going to walk through some of the best practices for messaging; from texting v. email to auto responses.
First, let's hop into texting v. email - what's the difference?
- Reaches students directly with a mobile-first approach
- Less formal - doesn’t require a signature or formal salutation
- Keep it short & sweet
- Feel free to include emojis
- Shouldn’t include numbered lists or bullet points (very much unlike this article)
- More formal - a signature is typically included
- Can include bullet points and lists because emails are typically longer
- Can include several links
If you find yourself copy and pasting an email into Full Measure, that is probably not a message you want to send through text! Make sure to make your message text friendly.
Character count and segments
- Messages should be limited to 160 characters to avoid being split into multiple segments
- Students may receive segments out of order, causing confusion and reducing engagement
- The platform will still allow you to send messages over 160 characters
- In-app only messages do not have a suggested character limit
- Message text may be checked for likelihood of segmentation here.
- Segmenting will not occur when sending from short codes and may be longer than 160 characters in length. See collecting opt ins, using short codes.
- Used to personalize message content
- Template tag options are listed below the message field
- The message preview will show a sample name if the tag is used correctly
- Have questions about your tag options? Leave us a ticket by going to the blue help button
- To save characters in your initial message, links can be included in the “URL Link” section of the campaign builder
- Note: Only admins will see this section
- Links will be sent in a second message, right after the first one
- To reduce carrier filtering, it’s recommend to use links in an auto-response or after students have engaged in a conversation
- Can be set at a top level or for individual campaigns
- Top level: Students receive an auto-reply anytime they send a keyword, regardless of how many other messages they have received since the initial message with the keyword
- Campaign level: Students receive an auto-reply when they reply with a keyword to a specific campaign
- Students can opt out by replying with any of Full Measure’s 10 opt out phrases
- Administrators can also manually opt out students by checking the “Stop All Text Messages” box on the student details page
Note: for compliance reasons, once you have checked “Stop All Text Messages,” you cannot un-check it without the assistance of someone on the Full Measure team.
These are all the specific phrases that will opt out a student from texting:
Here is where you opt students out of texting.
- Check your send hours - student engagement is highest in the late afternoon and early evening
- Start a conversation! Ask questions, personalize content as much as possible.
- Introduce yourself in the first message
- No need for a signature or to sign off with your name in every message
If you have any issues or questions, please submit a ticket.