For long codes messaging, Full Measure is not required to employ the double opt in. When a student is texted by the system for the first time-
- Direct SMS
- Batch message
- FME managed campaign
- Department message
-they will receive the opt out message that says something along these lines.
"Discover Windsor! Msg & data rates may apply. 1 message per user request. Reply STOP to cancel."
This covers our legal bases, which are-
- Inform the recipient of who the message is coming from
- Let them know that message and data rates may apply
- Quantify about how many messages the recipient can expect
- Teach the recipient how to unsubscribe from messages
You can customize this message as long as it follows the guidelines above and stays below 160 characters